Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Connecting The TV Dots Agency buyers are facing roadblocks...
Year: 2019
<!-- --> AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This week on the podcast we hear from Jocelyn...
Oracle has uncovered an ad fraud operation it calls “DrainerBot,” which siphoned off ad dollars and monthly data packages. Oracle’s...
US digital ad spend in 2019 will surpass all traditional advertising for the first time, according to eMarketer’s latest forecast....
How can a brand take advantage of the 5G revolution today? Actually, that’s a trick question. The next evolution of...
<!-- --> This article is sponsored by Prebid.org. 2018 wasn’t the year header bidding first began disrupting how exchanges and publishers...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
Well+Good took a grow-and-eat-your-own-vegetables approach to cultivating its media business, leading to its $10 million acquisition last June by Leaf...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Press Play Vox is extending its bet on podcast...
Another executive with a data and technology background is taking a big leadership role at Omnicom. Erin Matts, former North...