Mel Edwards, the newly minted global CEO of Wunderman Thompson, has a huge job ahead of her. When the agency...
Year: 2019
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Up The Funnel Amazon is giving marketers buying its...
Salesforce expanded integrations between its marketing cloud platform and Datorama, the customer data platform it acquired for $800 million last...
<!-- --> AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. Late last year, publisher platform Sovrn raised $25 million...
LinkedIn launched interest-based targeting through its self-serve ad platform on Wednesday after more than three months in beta. B2C marketers...
Remember when Hulu opened its automated private marketplace at the beginning of 2019? Turns out Telaria is the vendor that’s...
Google got dinged by France’s data protection watchdog on Monday for failing to properly collect user consent under the General...
If you live in the United States, chances are you live in one of Nextdoor’s 190,000 active neighborhoods, which cover...