Can companies use violations of the California Consumer Privacy Act (CCPA) to nail a rival for noncompetitive behavior? We’re gonna find out. B2B intent data company Bombora said Wednesday it is suing its former partner ZoomInfo for gaining an unfair data advantage through, it claims, repeated abuses of the CCPA. Although CCPA enforcement doesn’t begin… Continue reading »
The post Bombora Sues ZoomInfo For Allegedly Gaining An Unfair Advantage By Breaching CCPA appeared first on AdExchanger.
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