The House of the Mouse has one ad tech team now. Disney has merged all of its ad tech talent and products, including what came along with the Hulu acquisition, into a single, centralized team led by Jeremy Helfand, previously Hulu’s VP and head of advertising platforms. Tuesday was Helfand’s first day at the helm… Continue reading »
The post Disney Consolidates Its Ad Tech Team With Hulu’s And Plans For A Unified Ad Platform appeared first on AdExchanger.
