Did Apple deal a death blow to the IDFA, the identifier used by the mobile ecosystem to understand app audiences? Not yet – but according to senior editor Allison Schiff, the tech giant certainly shined a light on it at its developer conference Monday. As Allison reported, Apple didn’t end the IDFA as some speculated… Continue reading »
The post The Big Story: Losing Apple IDFA Would Keep The App Community Dismayed appeared first on AdExchanger.
