Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Amazon Prime(s) Its SSP Play Based on its...
Losing
The “Winner Take None” category of VC investments. Plus: Ad revenue is a shrinking slice of income for news publishers....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Battle Lines Drawn The online advertising industry is...
Connected TV advertising is here to stay. However, there is a downside: ad money leaking away due to fraud. Gijsbert...
Netflix rebounded following two poor quarters, adding 2.4 million subscribers after previously shedding nearly a million in the second quarter--the...
Attribution and analytics are an absolute dumpster fire right now, as governments around the world, not to mention companies like...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Games Or Gains? Gaming on Netflix isn’t taking off....
Holding companies are in many ways captive to their own legacies. It used to be that largeness itself was the...
Legal and court losses are piling up across Europe for American ad tech companies – and for Google. Turns out...
After a bruising summer of controversy, measurement firm Nielsen is looking to reestablish trust with the media industry--and to do...