Programmatic

The Big Story: Losing Apple IDFA Would Keep The App Community Dismayed

Did Apple deal a death blow to the IDFA, the identifier used by the mobile ecosystem to understand app audiences? Not yet – but according to senior editor Allison Schiff, the tech giant certainly shined a light on it at its developer conference Monday. As Allison reported, Apple didn’t end the IDFA as some speculatedContinue reading »

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