“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Jane Clarke, managing director and CEO at the Coalition for Innovative Media Measurement (CIMM). The dramatic shifts in TV and premium video viewership driven by the COVID-19 crisis has confirmed that consumers care more about what… Continue reading »
The post The Pandemic Underscores The Need For A Unified Approach To TV And Video Measurement appeared first on AdExchanger.
