Programmatic agency veteran Adam Heimlich has a new venture whose goal is to be a thorn in the side of the mega ad platforms. Chalice is a new marketing and data science consultancy that helps brands create custom algorithms to use with their demand-side platforms, rather than relying on the one-size-fits-all AI provided by Google… Continue reading »
The post Introducing Chalice, A Startup For Brands Fed Up With Google And Facebook appeared first on AdExchanger.
