The past week has seen a reckoning begin over the content policies – or lack thereof – governing the big media platforms. Major marketers, including Coca-Cola, Unilever and Diageo, are halting spend on social media at least through July. But there’s always the danger than these efforts end up being an exercise in virtue signaling once they’re… Continue reading »
The post IPG Mediabrands Launches A Framework For Buying ‘Responsible’ Media appeared first on AdExchanger.
