Doing SPO? Be Aware Of These Unintended Consequences

Supply-path optimization (SPO) has become a selling point for agencies looking to bring value and savings to clients in programmatic. An SPO strategy allows buyers to cut out players in the programmatic supply chain that don’t add value, such as resellers or exchanges that sell only duplicative inventory, while simultaneously funneling more spend toward exchangesContinue reading »

The post Doing SPO? Be Aware Of These Unintended Consequences appeared first on AdExchanger.



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