“The Sell Sider” is a column written about the sell side of the digital media community. Today’s column is written...
Month: June 2020
Slack, which has become an increasingly relevant way for colleagues to communicate while working remotely, wanted to release a branding...
The marketing data company ALC, which started out 40 years ago creating consumer segments for direct mail advertisers, relaunched Tuesday...
Unlike the 2008-2009 recession which had a similar impact across all businesses, the economic effects of the coronavirus pandemic has...
Influencer marketing is maturing on YouTube. On Tuesday, YouTube rebranded FameBit, the influencer marketing and branded content platform it acquired...
As buyers return to the ad marketplace, they’re concentrating their spend in digital advertising, especially connected TV (CTV), according to...
The House of the Mouse has one ad tech team now. Disney has merged all of its ad tech talent...
Anyone who’s streamed content has firsthand experience of what happens when ad podding technology misfires. Ad podding is supposed to...
Anyone who’s streamed content has firsthand experience of what happens when ad podding technology misfires. Ad podding is supposed to...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Setting Up Shop Shopify landed a partnership with Walmart...