March 29, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Why Pod Management In CTV Is Still Janky

Anyone who’s streamed content has firsthand experience of what happens when ad podding technology misfires. Ad podding is supposed to eliminate redundancy and conflict, but whereas linear has rules and controls in place to avoid duplication, enable competitive separation, minimize latency and manage frequency capping, CTV commercial breaks are rife with all four – plus blankContinue reading »

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