The pandemic changed how people checked the weather – but the usefulness of a weather forecast never ceased. “Weather is still a part of our users’ lives, but it’s different,” said AccuWeather President Steven Smith. “We had to adapt, learn from what we’re seeing, and then adapt again.” Instead of checking a forecast before a… Continue reading »
The post AccuWeather President Steven Smith On How The Pandemic Changed The Weather Business appeared first on AdExchanger.
More Stories
Disney Sells Out Ad Inventory for 97th Oscars Ahead of Show’s Streaming Debut
Streaming Ratings, Week of Jan. 27: Second Week at No. 1 for Netflix’s The Night Agent
The Oscars Are the Super Bowl For Brands Targeting Women