Streaming behavior has skyrocketed during the pandemic, and advertisers have been rising to meet that change. “Major catastrophic events don’t change what’s happening, but they do make trends accelerate. OTT was already growing, but it has accelerated so much,” said Lindsey Harju, co-founder of Blinc Digital, a consultancy that advises buyers, sellers and tech companies… Continue reading »
The post Blinc Co-Founders: ‘The Pandemic Has Pushed Advertisers Into The Advanced TV Pool’ appeared first on AdExchanger.
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