The direct response advertising that’s proven itself to be a resilient mainstay for other platforms during COVID-19 remains elusive for Twitter. But that’s not for a lack of trying. Twitter completed the long-promised rebuild of its ad server in the second quarter and is making progress on accelerating its performance ads road map, CEO Jack… Continue reading »
The post Q2: Twitter Continues To Thirst For DR Dollars With Mixed Results appeared first on AdExchanger.
