Aside from inflation, unemployment and the upcoming election, marketers have yet another challenge on their hands in 2024: consumer anxiety....
Dollars
Amazon accounts for more than 40% of retail media’s multibillion-dollar total addressable market. But that doesn’t mean there isn’t a...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. EA Or Nay? EA Games is looking for...
Meta has made thousands of dollars on ads promoting abortion reversal, a procedure that supposedly reverses the course of a...
Recent earnings reports from Amazon, Alphabet and Facebook (now known as Meta) confirm what everyone knows: We, as a society,...
Connected TV viewership has arguably been the media industry's biggest success since the start of the Covid-19 pandemic, and marketers...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. iOS’s Junk, Android’s Treasure Apple’s AppTrackingTransparency framework is making...
Driscoll’s, the century-old fresh fruit company, is no stranger to change. But the transition to online ordering is a hazardous...
Sell-side platform Magnite acquired connected TV ad server SpringServe Thursday for $ 31 million, in a deal that will improve...
The always volatile digital advertising market seems to be on an upswing as large publishers are seeing dollars return after...