Brand safety tech is blocking the news – and publishers are fed up. But imploring advertisers to support the news...
Dollars
Aside from inflation, unemployment and the upcoming election, marketers have yet another challenge on their hands in 2024: consumer anxiety....
Amazon accounts for more than 40% of retail media’s multibillion-dollar total addressable market. But that doesn’t mean there isn’t a...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. EA Or Nay? EA Games is looking for...
Meta has made thousands of dollars on ads promoting abortion reversal, a procedure that supposedly reverses the course of a...
Recent earnings reports from Amazon, Alphabet and Facebook (now known as Meta) confirm what everyone knows: We, as a society,...
Connected TV viewership has arguably been the media industry's biggest success since the start of the Covid-19 pandemic, and marketers...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. iOS’s Junk, Android’s Treasure Apple’s AppTrackingTransparency framework is making...
Driscoll’s, the century-old fresh fruit company, is no stranger to change. But the transition to online ordering is a hazardous...
Sell-side platform Magnite acquired connected TV ad server SpringServe Thursday for $ 31 million, in a deal that will improve...