May 8, 2024

Programmatic

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Zynga’s AppTrackingTransparency Woes; Texas Monthly Rakes In Hollywood Dollars

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. iOS’s Junk, Android’s Treasure Apple’s AppTrackingTransparency framework is making it unprofitable to acquire new customers – and Zynga’s earnings offered a proof point for the change’s impact on the mobile game company’s business. “The adoption of Apple’s privacy changes resulted in a higher costContinue reading »

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