Sell-side platform Magnite acquired connected TV ad server SpringServe Thursday for $ 31 million, in a deal that will improve its access to all of a publisher’s CTV inventory. SpringServe’s video clients include Vizio, Univision, Tastemade and Pluto TV. SpringServe and Magnite work with many of the same clients, the company said. While SpotX (the video… Continue reading »
The post Magnite Buys SpringServe For $ 31M In Push For CTV Ad Dollars appeared first on AdExchanger.
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