April 27, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

How One of the Most Uncomfortable Ads Ever Ended Up Winning Gold at Cannes Lions

It shouldn’t have had a chance at winning. That’s not a judgment call against “Eternal Pregnancy.” It’s just a logistical fact. The 2-minute spot from Belgium had been cut in one of the earliest rounds of review by the Cannes Lions Film jurors, many of who never even saw it before it was sliced from…
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