The United States ad market has proven more resilient than anticipated thanks to record political ad spending in the run-up to the 2020 election. Still, US ad spend will decrease 7% this year to $ 236 billion due to the impacts of COVID-19, according to Zenith’s global ad spend forecast, released on Monday. Without political ad… Continue reading »
The post Zenith: Record Political Ad Spend Steadies US Forecasts appeared first on AdExchanger.
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