“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written...
Month: July 2020
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Clock’s Ticking TikTok is beefing up its army of...
In January, Google Chrome said it would phase out third-party cookies over the next two years. No problem, right? The...
While Facebook, Google and Amazon have all been adamant that they don’t sell people’s data, the California Consumer Privacy Act...
Media buying has gone far beyond age and gender – with agencies betting on their first-party data platforms as the...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column by Steven...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
The pandemic changed how people checked the weather – but the usefulness of a weather forecast never ceased. “Weather is...
This article is sponsored by Experian. Identifying the right prospects has always been an important first step for any successful...
Consolidation has opened up better measurement solutions in podcasting – and big brands are jumping in. On Wednesday, Omnicom said...