“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. Remember all the times that media owners complained about how the majority of advertisers’ budgets end up in the pockets of Google and Facebook? Today… Continue reading »
The post Media Owners Need A New And Powerful Narrative To Attract Ad Spend appeared first on AdExchanger.
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