Programmatic

How Georgia-Pacific Optimizes Buys With Real-Time Sales And Viewership Data

When it comes to measuring sales lift and ROI on media campaigns, CPG brands have traditionally been shooting in the dark. But with more real-time data sets available in market, CPGs are embracing granularity when optimizing and measuring spend. Earlier this year, Georgia-Pacific, the paper product manufacturer whose brands include Brawny and Quilted Northern, tappedContinue reading »

The post How Georgia-Pacific Optimizes Buys With Real-Time Sales And Viewership Data appeared first on AdExchanger.


AdExchanger