Programmatic’s “unknown delta”–the recent finding that 15% of ad spend seems to vanish into the ether–has sparked efforts to shine a light on ad tech’s opaque supply chain. That is translating into added scrutiny of redundant middlemen and fraudsters alike. In a recent “directness test,” sell-side platform (SSP) TripleLift found that cutting out an intermediary…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Marketing Morsels: Hidden Valley Ranch, La-Z-Boy, Topps & More
Flashback: Jane Pauley and Deborah Norville Revisit Today’s 1989 Succession Drama
Ally Financial Revives ‘Banksgiving’ With A TikTok Twist