“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. From the consumer’s point of view, advertising hasn’t evolved. Digital ads mimic print’s design as simply a space on a page. And video ads take… Continue reading »
The post To Win Back The Audience, Digital Advertising Must Return To Innovation appeared first on AdExchanger.
