November 5, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Havas Media Is the First Agency to Join Prebid

Marketers will now have a larger voice in Prebid, a coalition of ad-tech companies that standardizes programmatic monetization. Havas Media Group is the first media agency to join the coalition’s ranks. Prebid is mostly made up of sell-side ad-tech companies and publishers, so adding a buy-side member can help guide the design and implementation of…
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