True defies Covid trend

AUCKLAND, Today: Independent agency True has boosted its crew with four new appointments across strategy, client management, content production and creative technology.

Ruth Blair joins as strategy director. She’s ex-Clemenger BBDO Melbourne and Colenso BBDO Auckland.

Blair has worked on some of the most recognised campaigns of the past decade including the NAB, BNZ and the NZ Breast Cancer Foundation.

Posey Wall joins in a client leadership role. She has 15 years’ experience across Progressive Enterprises, Sanitarium, Goodman Fielder, Griffin’s, Lotto NZ and Fonterra Brands NZ.

“The past months haven’t been easy on the industry – so it’s great to be able to bolster our offer with such a significant body of talent.”

Amanda Chambers joins in the newly created head of content position. Chambers has 20 years’ experience in production, including seven years executive producer at Assembly, and executive producer role at Oktobor, and head of TV at both Saatchi & Saatchi and Ogilvy.

And Celine Giovanni joins as creative technologist. She’s worked and collaborated as a developer, producer and creative for a number of household brands, and has won international gongs for her work.

True ceo Matt Dickinson says the agency is delighted to welcome such a breadth and depth of talent from across the industry.

“We’re thrilled to have Ruth, Posey, Amanda and Celine on board.

“Each is a star in their own right and to have them join the agency at a time of growth is cause for much celebration.

“The past couple of months haven’t been easy on the industry so it’s great to be able to bolster our offer with such a significant body of talent.”

• thisistrue.co