March 29, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Faroe Islands, Population 50,000, Lured in 700,000 Virtual Visitors With Gamified Tours

The remote Faroe Islands continue to show the rest of the world how it’s done on the marketing front, attracting 700,000 visitors from 197 countries with its recent gamified, live virtual tours. For context, the sparsely populated Nordic nation–where its 80,000 sheep far outnumber its 50,000 human inhabitants–had about 130,000 real-life visitors in 2019. During…
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