Gaming might have an audience of all ages, but if a brand is just going to slap an ad into a game, then it might as well not bother. “If you just want to run a simple media activation, frankly, you don’t need gaming for that – media can run anywhere,” said Alexandre Tan, VP of… Continue reading »
The post Gameloft: ‘Gamers Are Not Just Gamers, They’re Consumers’ appeared first on AdExchanger.
More Stories
Creativity shines
Hilton Uses Social Listening to Showcase ‘Superior’ Stays
Spring surge of members for World Out of Home