December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

HBO Digital Marketing VP Emily Giannusa On Why The Traditional Playbook Doesn’t Work For Gen Z

When Emily Giannusa watches television or streams something, it’s research. As VP of digital marketing at HBO, Emily has worked on campaigns for “Game of Thrones,” “Westworld,” “True Detective,” “Veep” and, most recently, “Euphoria,” an Emmy-nominated series for the Gen Z audience. The word authenticity gets tossed around a lot, but marketing “Euphoria” really didContinue reading »

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