Lockdown time-warp

AUCKLAND, Today: The IAB has released its latest 2020 Digital Advertising Revenue Report, providing snapshots of H1 2020 and Q2 2020 along with trends, to provide a contextual overview of the New Zealand digital advertising market.

The report reflects an element of revenue reported post Level 4 lockdown (as of 25 March) in Q1, along with the entire Level 4 lockdown during Q2 2020.

The full extent of the lockdown is therefore reflected across H1 2020. The most significant impact, however, will be reflected separately in Q2 2020.

H1 2020 reached $ 586.4 million with year-on-year growth of -2.0%. and Q2 2020 reached $ 276.0 million with year-on-year growth of -9.8%.

“The most significant impact, however, will be reflected separately in Q2 2020.”

Channel growth was led by Social, which experienced considerable year-on-year growth of 14.2% in H1 2020 and 11.0% in Q2 2020.

The IAB NZ report is compiled from a survey conducted independently by Baker Tilly Staples Rodway on behalf of IAB each quarter.

The results reported are considered the most accurate measurement of online advertising revenue since the data is compiled directly from information supplied by companies selling online advertising.

• More here: www.iab.org.nz