With third-party cookies soon to leave the scene, the ad industry is casting about for an alternative identifier, one preferably based on first-party data, collected with consent. Email in particular is being heralded as a way to maintain identity in the face of third-party cookie loss. And numerous industry solutions are being built with email… Continue reading »
The post Can Email Be The Next Big Online Identifier? appeared first on AdExchanger.
More Stories
NBCUniversal and Jeep Rev Up a Partnership For The Real Housewives of Beverly Hills Reunion
Peter Thiel-backed AI Startup Sentient Pitches Itself More Transparent than OpenAI and Perplexity
Mark Read’s Pay Hit, DEI Silence, and Other Key Takeaways from WPP’s Annual Report