November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Experience a Race as the World’s Fastest Blind Sprinter

LONDON–When first viewing the new ad for the International Paralympic Committee, you might think your Wi-Fi is playing up or that the video hasn’t fully buffered. That’s because for the first 17 seconds of the 48 second spot, the screen is almost entirely black. But the darkness is deliberate and soon gives way to inspiring…
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