LONDON–When first viewing the new ad for the International Paralympic Committee, you might think your Wi-Fi is playing up or that the video hasn’t fully buffered. That’s because for the first 17 seconds of the 48 second spot, the screen is almost entirely black. But the darkness is deliberate and soon gives way to inspiring…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Why CMOs Keep Turning To Meta; A Ruling In The Google Search Antitrust Case Inches Ever Closer
OOHMAA announces Q1 finalists for The Speccies
NBCUniversal’s Upfront Pitch Centers On Advanced Audiences And Measurement