AT&T is reportedly exploring a sale of Xandr, the ad tech unit it launched in 2018 with lofty ambitions to transform the TV advertising industry with data and automation. The talks are still preliminary and a deal may not go through, per The Wall Street Journal, which broke the news. Xandr made a big splash… Continue reading »
The post Fall From Grace: AT&T Explores Sale Of Ad Tech Unit Xandr appeared first on AdExchanger.
