Spotify's media review has concluded today with the account awarding global media duties to Publicis Media. The agency has created...
Unit
Less than a year after its debut, Snap will discontinue its AR Enterprise Services (ARES) unit. Launched in March 2023,...
Havas Media Group (HMG) has opened a business-to-business (b-to-b) advisory unit working with launch clients such as Danish shipping business...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. I See You … Tube DoubleVerify has gained...
Best Buy's sales have ballooned in the past year as people spend more on technology and consumer electronics. Now, the...
Future PLC wrapped up a strong year for its advertising business that was fueled largely by the growth of its...
With its latest business unit, Impact, The Economist is stating its ambitions to work with companies like non-governmental organizations and...
Megaphone, the podcast analytics and production platform acquired by Spotify last November, rolled out the Megaphone Audience Insights Dashboard for...
Marketing veteran Linda Arrington is returning to her commercial banking roots, beginning her second stint at JPMorgan Chase as CMO...
PepsiCo is preparing the international rollout of an in-house media optimization tool called ROI Engine, an initiative that has helped...