November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

What NBCU’s Peacock Is Pitching As It Opens Up To More Advertisers

Peacock’s exclusive launch window for advertisers will end this fall, as it opens up a portion of its inventory to a wider group of brands starting in Q4. The NBCUniversal-owned streaming service launched on July 15 with 10 advertisers, including Target, Unilever and Verizon, who received category exclusivity and the ability to test new adContinue reading »

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