December 26, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

How Bud Light and Wieden+Kennedy Crafted a Collaborative Partnership

Since winning Bud Light’s creative business five years ago, Wieden+Kennedy New York has created a number of memorable campaigns for the beer brand. The independent agency famously introduced “Dilly Dilly” into America’s lexicon, and also pulled off an elaborate Super Bowl commercial in partnership with HBO’s Game of Thrones last year. During Adweek’s Breaking the…
Adweek Feed