How Grey Goose Brought Its Iconic Honey Deuce Home to US Open Fans

Key Insight: Grey Goose wanted to give people a reason to talk about the event–and the brand–on social media, even if they weren’t there in person. No fans in the stands at this year’s U.S. Open has implications for nearly every aspect of this year’s event, particularly for its corporate partners. Brands like Ralph Lauren…
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