VMO goes programmatic

AUCKLAND, Today: Following a successful launch in Australia, Val Morgan Outdoor has partnered with out-of-home exchanges Hivestack, Vistar Media and Broadsign Reach to extend their VMO Work offering in NZ.

The VMO Work network consists of 135 screens across 75 locations, and is now available to programmatic buyers.

VMO NZ sales director Matt Tremain said:“VMO’s office environments deliver premium DOOH audiences that are hard to reach, time poor and have high disposable income.

“We are excited to bring this capability to New Zealand where there has been so much interest shown by the market.”

“The ability to deliver these audiences via programmatic exchanges offers clear benefits to advertisers seeking access to premium inventory. Advertisers have the flexibility to up-weight, down-weight, pause or stop campaign activity in real-time with the option to adjust campaign targeting or update their creative.

MO NZ MD Paul Butler said: “VMO have made programmatic a business priority and we are excited to bring this capability to New Zealand where there has been so much interest shown by the market.”

About Val Morgan
Val Morgan is an industry leader delivering premium, highly attentive audiences across Cinema, Outdoor and Digital platforms. Located throughout Australia and New Zealand, Val Morgan provides a 100% digital, full-screen, advertising solution for brands looking to connect with engaged and active consumers.

• valmorgan.co.nz