December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Expedia’s Quirky Ad Encourages Cooped-Up Consumers to Turn Travel Fantasies Into Reality

A living-room coffee table becomes a convertible car with unlimited miles, and a household broom turns into a diving board for a crystalline swimming pool. That’s what can happen if you let your imagination run wild and daydream about a vacation while sheltering at home. Expedia knows that many people in the country are going…
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