This Winery’s Ads Poke Fun at Snobbery While Showing How Serious It Is About Sustainability

To all the wine snobs out there: everyone laughs at your labored and ridiculous descriptions of that glass of pinot noir you’re drinking, with its “playful top notes” and “hint of raked leaves.” Bonterra Organic Vineyards takes direct aim at this ripe-for-parody practice in a long-form ad, with characters sipping, swishing and raving about the…
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