“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Michael McLaren, global CEO, B2B Group, at Merkle. As more customer engagements move away from in-person contact to digital channels and virtual environments, the trends that were already driving the need for… Continue reading »
The post B2B Marketers Must Take Personalization Further Than Their B2C Peers appeared first on AdExchanger.
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