November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Home Depot Has Long Dominated America’s Newest Pastime: Home Improvement Projects

It all started with a firing–a very foolish one. In 1978, Bernie Marcus and Arthur Blank were executives at Handy Dan, a home improvement chain based in Southern California. Despite the business being very profitable, the pair had begun to tinker with a new idea. By lowering prices, they found, the stores’ volume shot up,…
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