December 26, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

How Do You Convey ‘Speed’ in a Static Outdoor Ad? Paint It in Mere Minutes

LONDON–BBH London has created a new campaign for Western Union, the cross-currency payments service, which comprises a gigantic mural of a painting created in just minutes by professional “speed painter” artist Dave Sharp. The campaign is designed to drive awareness of the speed with which people can send money abroad using the brand’s app and…
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