Ad creative can be a bigger driver of performance for app advertisers than audience-based targeting or segmentation. “We can make...
Month: September 2020
DB Breweries has announced that Jo Mitchell is stepping into the company as director of marketing, while Sean O’Donnell is...
In the United States, brands cannot hide from politics. The public knows that your company has a stake in this...
InfoSum, a UK-based data platform that allows companies to match data in a privacy compliant-way, has raised $ 15 million...
Google has released its very first AU/NZ podcast specifically designed for marketers. The seven-part series features interviews with some of...
Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
To better service its recent publishing solution arm, Ovato has launched a new subscription service to complete its offering. Ovato...
NBA legend Dwyane Wade, considering his next move after retiring from the Miami Heat in 2019, decided to help marketers...
Everyone knows what happened in March: COVID-19 broke out. But Zocdoc CEO Oliver Kharraz, who is also a physician, was...