December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

IAS Rolls Out Automated Tag for Google Campaign Manager

Integral Ad Science teamed up with Google on an automated tag for global ad server Google Campaign Manager. Digital ad verification provider IAS said it has heard from its clients that tag wrapping in Google Campaign Manager was a significant pain point, with much time devoted to manually wrapping tags and sharing spreadsheets with colleagues…
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