November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Mars Wrigley Debuts Virtual Trick-or-Treat App—to Help Save Halloween

Halloween is supposed to inspire fear–but not among the candy-makers who supply the treats. With the nation still in the midst of a pandemic, Mars Wrigley plans to take one of the season’s most beloved traditions online this year. Today, the company behind M&M’s, Snickers and Skittles unveiled an app called Treat Town, which lets…
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